CREORATM
Brand Tagline
Super Lifestyle Seeker
It expresses Hyosung TNC's promise as a leading brand that
pushes the boundaries of customer lifestyles and leads them into new territory.
CREORATM
BPS
The brand that unleashes possibilities and inspiration for enhanced expression for clients (brands), improved quality of life of consumers,
and greater sustainability for the planet through innovative materials that serve as the fashion industry's semiconductors
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Brand Vision
Engineered functional textiles that will push the boundaries of the global consumers’ lifestyle
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Category
Functional textiles related to lifestyle
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Top-notch functionality
The highest level of functional materials that enables brands to realize their vision of innovative lifestyle
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Highest workability
Provide unparalleled quality, stability, and work efficiency for weaving fabrics and fashion materials
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Best customer support
The brand that supports technical issues and makes suggestions most quickly and effectively
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Benefit
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Customer
A material that suggests a new lifestyle with high functionality
A textile material that provides reliable quality with confidence
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Consumer
An optimized material for specific lifestyles
A material that strikes a balance between fashion and functionality
A material that creates cutting-edge trends
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Brand
Personality-
Challenging
The brand that “embraces challenges” to discover new possibilities
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Delicate
A delicate brand that finds new possibilities in every part of customers' daily lives
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Attentive
The brand that ubiquitously and kindly presents possibilities in everyday life
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Supportive
The brand that helps consumers adapt to newness in everyday life
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Target
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Customer
Brands (clients) striving to provide a better life for end-users
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Consumer
Consumers pursuing better style and sophistication in daily life
A lifestyle leader that harmonizes collective value with individuality in a refined manner
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Customer Insight
The needs of brands (clients) to combine fashion and functionality, seeking materials that offer new possibilities beyond traditional options
Seeking materials that are environmentally friendly and provide stability for consumer use
CREORATM
Logo History
1992
Hyosung Co., Ltd. Commenced its Spandex Business
Launched CREORA, a spandex brand developed with a patented technique for the first time in Korea and 4th in the world
2010
Over 30% of the Global
Market Share
CREORA gained a significant global market share of over 30% and became the leading spandex manufacturer worldwide
2023
CREORA's New Positioning
As the largest manufacturer of spandex and the family brand that encompasses all of Hyosung TNC's functional textiles, CREORA continually refines to expand its position and scope
CREORATM’s
Visual Identity
Looking forward, CREORA will expand its role beyond the spandex category and become the leading textile family brand encompassing spandex, nylon, and polyester.
Accordingly, we developed the brand's identity in consideration of CREORA’s leadership and role expansion in the market.
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CREORATM’s Role Expansion
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New Identity of CREORATM
Global No.1 Leadership Expandability
CREORATM’s
Keyword
CREORA serves as the leading textile family brand of Hyosung TNC, highlighting its market position as the global no. 1 spandex brand by share of market. It plays a pivotal role in the upcoming era of Hyosung TNC.
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INNOVATIVE
New, Cutting-edge, Original
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CREATIVE
Visionary, Inspiring, Hip
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No.1 BRAND
Best, Outstanding, First
Super Lifestyle Seeker
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PEAK LINE
CREORATM, Hyosung TNC’s spandex brand, has achieved global recognition as the largest global spandex brand by manufacture.
As a proud brand of Hyosung TNC, CREORATM will become a leading brand that encompasses all of Hyosung TNC’s textile brands beyond spandex.
We will reach the pinnacle (Peak) of the textile market and pave the innovative and new way (Line) in Korea and beyond.
CREORA paves the way for our future.
Brand Logo
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Spandex Category
Applied with the main colors for spandex as it has been instrumental in the company’s growth to become the global no.1 in the textile market beyond just spandex.
CREORATM BLUE
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Nylon Category
Highlights the unique qualities of the material, expressing its softness and luxurious feel, akin to silk-like materials
CREORATM BROWN
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Polyester Category
Expresses a comprehensive image of its widespread use across various industries since it accounts for the largest segment in the synthetic fiber market due to its affordability
CREORATM GRAY